Social Media Advertising: When, Why and How

Social Media Ads

I know the feeling. Your company has been slugging away on Facebook, Twitter and various other social media networks for years but can’t seem to get the community growth, engagement or business results you’re looking for. If you haven’t tried putting some dollars behind your account or content, maybe it’s time that you do.
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6 Fundamental Traits of a GREAT Social Media Manager

Photo: http://www.zdnet.com/blog/hinchcliffe/community-management-the-essential-capability-of-successful-enterprise-2-0-efforts/913Just a few years ago, the role of a social media manager (now commonly referred to as community manager) wasn’t nearly as common as it is today. Fast forward a few years, and I can say with confidence that most companies have someone that manages their organization’s presence on various social networks.

Be it healthcare, education, finance or consumer goods, organizations have begun formalizing what that role means to their brand(s) and how they choose to approach their respective digital ecosystems. Now that I’ve held a few Community Management positions, I thought I would compile a list of 6 character traits all social media managers should have. Continue reading