9 Facebook Metrics every Marketer Should be Tracking

Facebook EngagementYou’ve likely noticed Facebook’s new Insights dashboard. Whether you come from a traditional marketing background or strictly digital, two-way, I’m confident these changes will help you quantify your social media marketing initiatives…..if you understand them (hence this post!).

The three overarching elements the new Facebook Insights measures are your page, your posts and your people. Read on to understand what I mean.

Here are the 9 Facebook Metrics every Marketer Should be Tracking: Continue reading

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