After attending Social Media Week Toronto‘s Social Media ROI: Myth or Reality? session, it was clear that measuring the development of a social media campaign can be different for everyone and everyone has a different opinion on it. One panelistnoted, social media ROI is like Sasquatch, everybody is looking and no one can find it. Another said social media ROI is like asking about the ROI of a toilet. It’s difficult to put a number on it but you wouldn’t want to live without it.
From this session, it was clear than you have to start with strong community development and management in order to start measuring results. Here are four ways to get there. Continue reading